If you’re not getting the results you want from your sticker marketing campaign, it may be because your strategy is missing some key elements. In this article, we will discuss 6 vital elements your custom sticker marketing strategy is missing and how to fix them.
1. Lack of differentiation
Your stickers need to be unique and eye-catching in order to stand out from the competition. If your stickers are bland or indistinguishable from other brands, people will likely overlook them. To fix this, make sure your stickers are designed to be different and memorable. You can also choose a stand-out material – who can ignore a custom holographic sticker?
2. No call to action
Your stickers need a clear message or purpose, so people know what to do with them. If there is no call to action, people may not even realize that they are supposed to do something with the sticker. Make sure your stickers have a clear and concise message, such as “Take 10% off your next purchase” or “Visit our website for more information”, or even a QR code.
3. Limited design options
Make sure you have a variety of designs and styles to choose from. If you only have a few designs, people will quickly become bored with them. By having a variety of designs, you can keep people’s attention for longer and increase the chances that they’ll use your stickers. Try releasing a limited edition design to give your campaign a boost.
4. Poor quality printing
Low-quality printing will reflect poorly on your brand and could dissuade customers from buying more products from you or even using your stickers. Make sure you use a high-quality sticker printer, so your stickers look professional and polished.
5. Incorrect sizing
Make sure your stickers are usable. Tiny, 1×1″ inch stickers will not be fun to use. They are simply too small to make an impact. No matter if you hand out stickers or add them with every order, choose a sticker that is roughly 3″ big for the best impact.
6. Lack of branding
Include your company’s logo and contact information on all your stickers for maximum exposure. By branding your stickers, you’ll be able to increase brand awareness and reach more potential customers. Just think about your stickers on a laptop, with your logo front a center.
By following these tips, you can improve your sticker marketing campaign and start seeing better results. Are you ready to get started? Let us know in the comments below.