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Facebook has been at the forefront of the tech industry for more than a decade, and it has been in the ad business for longer than most of its rivals in Social Network. The company is a juggernaut when it comes to the internet, and its business model is focused on user engagement and growth. But it hasn’t had to put much stock into the quality of its products, and has been slow to adopt any of its competitors’ newfangled technologies. As such, the company has been left to its own devices when it comes to mitigating the mischief made by its miscreants.
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A recent survey revealed that some users had been subjected to a variety of shoddy content, ranging from “uninteresting” tweets to links citing the Coronavirus, a disease first detected in Wuhan, China. Fortunately, the company took note, and has since removed links to the disease and banned posts from unverified sources. And a new anti-spam system has been introduced, which will hopefully make it easier for the company to keep its bad boys under control. Still, the aforementioned mishap will likely be a reoccurring occurrence for some time to come, and it’s only a matter of time before the dust settles.
Likewise, the most successful Facebook pages have also been the targets of ad blitzes, and the company’s ad-targeting strategy has gotten out of hand. According to a recent report, Facebook’s biggest advertisers have sunk as much as $38 million in Facebook ads, and the company has spent more than $1.5 billion on ads in the past five years. This ostensibly reflects a desire to remain relevant, but the social network is increasingly becoming a nihilistic monopoly, and its users are increasingly looking to cut ties with the social network in favor of rivals that have a more humane and user-friendly business model.
It’s no surprise that some of the most influential companies in the tech world have issued a joint statement on how to fight misinformation. Among them are Google, Microsoft, and Twitter. Other tech giants have also stepped up their game. One of the best examples is a newly created group known as the Facebook Misinformation Unit, which will be tasked with identifying and removing false or misleading information on the social network.
Facebook’s COVID-19 information centre is getting a major makeover. It will soon feature three new maps. These will track the spread of the virus, and predict when it might strike. The maps will help health systems plan where they’re going to have to deploy resources. This initiative comes as the company tries to grapple with the epidemic. A new study reveals that a large percentage of users are hesitant about vaccination.
According to Facebook, the COVID-19 Information Centre panel will include the latest official news about the virus, along with links to helpful articles and videos. The panel will be featured on the top of user News Feeds.
Facebook will also add an additional screen for people to share the COVID-19 vaccine label. Users will be warned not to post harmful falsehoods about the disease. In addition, the company is expanding the disease prevention maps, which track the movements of people.
Among the other changes is a new education campaign to tamp down misinformation about the vaccine. It’s aimed at bringing 50 million people closer to vaccination. While Facebook is attempting to help the spread of the virus, there’s still plenty of misinformation to deal with. As recently as February, the social media company announced it would be taking a tougher stance against misinformation regarding the coronavirus vaccine.
Facebook is also partnering with the World Health Organization (WHO) to fight the disease. The social networking giant is providing free ads to the WHO.