There are countless social media websites around the world, but how many of them are still relevant and popular? In 2006, My Space briefly surpassed Google as the most visited website in the world. Since then, however, most platforms have changed dramatically and evolved their offerings. Twitter, for example, didn’t allow users to upload videos at first, but today, over half of the content published on the site includes biography.
In the past few years, social media has been growing in China, which is a huge market. In fact, two of the biggest social media sites in the world are based there: WeChat and QQ. Both of these services are heavily integrated with Baidu, the third largest search engine. Users can create forum threads, post content, and interact with others. In Japan, Line has become the most popular messaging application. In addition to messaging, Line lets users order taxis, shop online, and play games.
As of 2018, Facebook has more than 2.3 billion users. Currently, Instagram, YouTube, WeChat, and Tumblr have more than half a billion users. Meanwhile, TikTok has over half a billion users. And those numbers don’t include all the niches of social media. That means there is a lot of room for innovation and growth. With the growth of these platforms, digital marketers can be sure that there will be plenty of new ways to engage with their consumers and reach out to them.
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