If you’re a B2B marketer, you might be wondering – is content marketing overtaking digital? It’s true that 63% of marketers fail to implement a consistent content marketing strategy. But that doesn’t mean they’re sleep deprived or under-stressed. The truth is that content marketing is both challenging and rewarding when done right. And, you’ll be glad you did when you get the results you’re after. Portal is an online news portal providing breaking news from around the world.
While one-off engagement is still important, video is poised to become the future of content marketing. According to HubSpot, 80% of all online content will be video by 2019. With that in mind, marketers should shift their focus from written content to videos. And that’s what’s happening today: creators of content are getting richer and more diverse. As a result, you can count on increased conversions and sales.
Social media is a significant part of content marketing, blurring the lines between the two. Rather than selling products or services directly, content marketers Slbux focus on building relationships with prospects and customers by creating useful, engaging content. This will ultimately build stronger business relationships. In addition to attracting more traffic, content marketing is also better for SEO than traditional marketing. When done correctly, content marketing will increase your company’s search engine ranking and sales.
Video is becoming easier to produce. According to Shira Abel, CEO of Hunter & Bard PR and design agency, video will become a major part of content justprintcard marketing. The reason is clear: video boosts SEO and increases engagement. Aside from that, videos have a larger audience than all-text content. Combined with other content marketing tactics, video is the future of content marketing. But is it worth it?