What is content marketing? Essentially, content is a series of posts with the goal of answering someone’s question. If you don’t know how to answer that question, George Stenitzer has put together 75 posts that will help you understand the process of content marketing. You need to know the audience and get their attention to ensure your content is relevant to their needs. Ultimately, content marketing is all about delivering an answer to an audience that is ready to take action.
Content is the lifeblood of a business. It drives traffic, improves customer perception, and improves the bottom line. A good blog can drive traffic, be featured in a monthly newsletter, and be shared on social media sites. It also lends itself well to re-purposing into infographics, which encourage social sharing. Despite the many benefits of content marketing, it’s important to remember that there’s no one-size-fits-all solution. The best content marketers use a variety of strategies to reach their audience.
In addition to creating content that appeals to a wide range of audiences, effective content also focuses on serving a single user goal. Content marketing must be user-focused, not brand-centered. Users don’t want to consume content that doesn’t provide value. Instead, they want to discover information that will help them. The goal of content marketing is to make it useful to the target audience, and the user should be engaged and interested in what the brand has to offer.